Pepsico & PHD launch Twisties Museum with augmented reality experience

Pepsico and PHD have launched the Twisties Museum this year with a Snapchat lens.

The announcement:

For the third year in a row, PepsiCo is launching its iconic Twisties Museum campaign in collaboration with PHD. The Museum features consumer-submitted photos of Twisties that resemble real-life objects, with entries competing for weekly cash prizes.

PHD brings a twist to this year’s Museum with an immersive augmented reality (AR) experience in partnership with Snapchat. To celebrate the creativity of the Twisties community, users will make the leap into a lifelike gallery via a Snapchat lens, where they can browse last year’s Twisties Museum winner and find new favorites. This includes bringing Twisties that look like a T-rex, a koala, and even a human heart to life.

Xin Na Zeng, Brand Manager, Twisties, said of the campaign, “We’re excited to be partnering with Snapchat and PHD to create our first-ever augmented reality World Lens. Through this partnership, we have been able to bring to life the Twisties Museum and have consumers interact with Twisties in
a whole new, fun and creative way.”

Laura Cobertera, Digital Manager, PHD added, “By bringing together new platforms and technologies such as AR and Snapchat Lenses, PepsiCo and PHD are once again demonstrating their capacity to delight brand fans in innovative and high-impact activations.”

The campaign is now live.

Source: PHD media release


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