F.Y.I.

Performics to launch in Australia

January 24, 2011 1:16

Publicis Groupe’s Zenith Optimedia will launch its performance marketing agency – Performics – in Australia.

The announcement:

January 24, 2011 – Performics, the performance marketing agency division of ZenithOptimedia, owned by Publicis Groupe, today announced that through a global extension across 14 major markets it will become the most comprehensive search and performance marketing agency worldwide. Performics will be officially launched simultaneously in Australia, under the leadership of Managing Director Phil Zohrab.

ZenithOptimedia Australia has a strong heritage in search and performance marketing. It has had an in-house search team since 2004 and performance display buying since 2005. In his previous role as Search and Performance Director, Zohrab led a team of 14 performance specialists in Australia who will now form a core part of the Performics global network.

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