Perth Festival rebrands, launches summer campaign via Hypnosis
Perth Festival has unveiled new branding and a newly launched summer campaign via creative agency, Hypnosis.
Anna Reece, the festival’s new artistic director, has set the artistic vision for the foundation for the 2025-2028 festivals – ‘truth tellers, mischief makers, sand dunes, and salty air’.
The rebrand, which leans on this vision, comes after the festival found it was not occupying space in audience’s minds, despite its popular turnout.
Hypnosis, based in Perth, aims to bring the brand forward to make wider audiences aware of what Perth Festival offers. The rebrand focuses on encouraging attendees to experience the festival as a whole, rather than just attending and enjoying individual events.
