Perth Institute of Contemporary Art takes on new brand identity with BLOCK Branding’s help
BLOCK Branding has helped the Perth Institute of Contemporary Arts take on a new brand identity.

The announcement:
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Cultivating the Provocative. Provoking the Culture.
Not what I’d call deceptively simple. Nor is it terribly visible in the identity work. Unless the Perth Boys School was also in the business of cultivating the provocative?
Nice project though.