Perth Racing launches content campaign through 303Lowe

A seven-part Youtube comedy series has been created by 303Lowe as part of a campaign to promote the Ascot Summer Racing season in Perth to 18 to 34-year-olds.

The launch comes the day after the death of two horses at the Melbourne Cup sparked renewed national debate over the morality of the sport.

https://www.youtube.com/watch?v=JELWQAKwF00

TV, radio, press, digital, POS and transit outdoor advertising will all form part of the “Reimagine the Races” push which is designed to shift perceptions and position Ascot as an “entertainment destination for a new generation of young people”.