Petbarn and Mars sign on as major sponsors for Pooch Perfect

Seven’s Rebel Wilson-fronted dog grooming format, Pooch Perfect, has found its two major sponsors in Petbarn and Mars, the parent company of dog treat brand Schmackos.

Pooch Perfect will premiere on Thursday, February 27, and forms part of Seven’s ‘tentpole programming’ strategy.

The original format will see 10 professional dog stylists transform dogs of all shapes and sizes, competing for a $100,000 prize. Rebel Wilson describes the program as ‘Edward Scissorhands meets Dance moms meets Survivor’.

Commenting on the partners joining Pooch Perfect, Natalie Harvey, SWM Network sales director, said: “Pooch Perfect represents a unique opportunity to reach dog lovers across Australia. As we all know, dog owners like myself are very passionate about their pooches, so this represents an exciting new way for brands to reach their target audience of dog owners and lovers. Let’s not forget about the pooches like my Ziggy who have been forgotten by programmers of the past and who will also be watching.

“With extensive integration throughout Pooch Perfect, our partners will be on show to dog lovers across all our platforms, including broadcast, on BVOD with 7plus, and on social.”

Major partner Petbarn, a leading pet food and pet products retailer, comes on board with Pooch Perfect, as they look to reach pet owners from around Australia.

Jane Power, chief customer officer at Greencross Limited, said: “Petbarn’s partnership with Seven and the Pooch Perfect series is a great opportunity for us to showcase our commitment to pet wellbeing by highlighting our integrated services offering to pet parents. The show’s focus is on grooming, so there is a natural alignment between what viewers are seeing on TV and what Petbarn can offer them through our professional dog grooming services.

“At a deeper level, the show offers us a platform to start a conversation with pet parents around their pet’s total health and wellbeing. Petbarn together with Greencross Vets, offers the right advice, products and services that pet parents need to help them better care for their pet. Our goal is to bring this offering to life through sponsorship opportunities such as this.”

Iconic pet food brand Schmackos joins Pooch Perfect as a major partner, looking to connect with dog lovers across Australia.

Meagan Hill, portfolio marketing director at Mars, said: “At Schmackos we’re all about sparking more moments for dogs and their humans to have more fun together. We love that Pooch Perfect inspires dog owners and dog lovers to enjoy the fun that pet ownership brings. We’re a proud partner of the program and felt it was important to give our furry friends on the show their favourite treats as we know that dogs go wacko for Schmackos.”

Additionally, HBF joins Pooch Perfect as a local sponsor for the Perth market. Pooch Perfect premieres on Seven and 7plus this Thursday at 7.30pm.


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