Petbarn launches retail media platform
Petbarn is launching a dedicated retail media network, allowing brand partners to target its 2.9 million customer-strong loyalty program.
The PetAds network will leverage the store’s ‘Friends for Life’ loyalty program to allow for targeted and personalised campaigns to pet owners.
The program will be powered by Ooh Media’s Reo, which will manage end-to-end service delivery, including sales representation, and will install and manage Petbarn’s in-store screen network across its chain of 241 Petbarn stores, nationally.
