Petbarn launches retail media platform
Petbarn is launching a dedicated retail media network, allowing brand partners to target its 2.9 million customer-strong loyalty program.
The PetAds network will leverage the store’s ‘Friends for Life’ loyalty program to allow for targeted and personalised campaigns to pet owners.
The program will be powered by Ooh Media’s Reo, which will manage end-to-end service delivery, including sales representation, and will install and manage Petbarn’s in-store screen network across its chain of 241 Petbarn stores, nationally.
Neil Ackland, chief retail media officer, at Ooh Media, called the launch of PetAds a “game-changer for brand partners and pet lovers alike”.
He said the retail media solution “unlocks incremental revenues for Petbarn, new revenue opportunities for suppliers, unparalleled insights into campaign performance, and brings consumers closer to the brands they love”.
Cathy O’Connor, CEO at Ooh, called the partnership “a significant milestone in reo’s journey to solidify our leadership in retail media and expand into new, high-growth sectors”.
She continued: “Petbarn’s commitment to innovation aligns with our group strategy to deliver impactful retail media solutions that drive value for retailers, suppliers, and consumers alike. This partnership underscores our vision to lead the retail media evolution while providing adjacent growth opportunities in emerging media markets.”
Lucas Barry, CEO of parent company Greencross Pet Wellness, said PetAds will deliver “best-in-class media products, while allowing us to focus on what we do best – caring for pets and delivering on our mission of making the world a happier place through the love of pets”.
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.
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