Mars Petcare launches Pedigree ‘Feed the Good’ campaign in a bid to drive charity donations

Steve Jones

May 7, 2015 10:59

Mars Petcare has launched a TV and digital campaign for Pedigree that aims to showcase the good that dogs can bring out in people and drive donations to the PetRescue charity.

https://www.youtube.com/watch?v=BjWVEQGcjsU

The 30-second TV spot, from Clemenger BBDO Melbourne, shows two gangs aggressively confronting each other on a street corner.

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Steve Jones

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Mars Petcare launches Pedigree ‘Feed the Good’ campaign in a bid to drive charity donations

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