Peter Franklin appointed as head of commercial for Revolution360 and Captive Vision Outdoor Group
Former APN Outdoor commercial director Peter Franklin has taken a new role as head of commercial across marketing business Revolution360 and outdoor company Captive Vision Outdoor Group.
Franklin spent 16 years with APN Outdoor, leaving as the merger between it and international outdoor company JC Decaux completed in September 2018.
Franklin will oversee commercial opportunities for marketing business Revolution360 and outdoor company Captive Vision Outdoor Group
In his new role, Franklin will oversee the group’s commercial and government concession and explore avenues for growth opportunities.
Franklin was most recently a director for the Outdoor Advertising Commercial Advisory, a role he held for a year and a half.
Prior to APN, Franklin served as development manager for McDonald’s Australia, where he was responsible for developing new and relocated McDonald’s restaurants across Victoria.
Chief operating officer for Revolution360 and Captive Vision Outdoor Group, Michael Fishwick, said he’s confident the companies can go from strength to strength with Franklin onboard.
“We’re thrilled to have Peter working with us across both businesses. We’re confident that he will strengthen our relationships with our partners and that his vast experience will be an essential asset across the Group.
“Peter’s expertise will without doubt be conducive to the growth of our business. Welcome to the family, Peter.”
Franklin said: “I’m thrilled to join the Revolution360 family at this exciting time for our business, with continued erosion and fragmentation of traditional media audiences making OOH and experience led creative marketing an increasingly important, highly targeted and measurable medium, for government and corporate clients of all size.”
