Peters hands PR and influencer marketing to Magnum & Co

Ice cream brand Peters has added independent agency Magnum & Co to its agency roster, working together on public relations, influencer marketing, content production and social media support.

The appointment follows the agency delivering an influencer marketing campaign for the brand in April to launch its Cadbury Cherry Ripe ice cream.

Peters has appointed Magnum & Co following the execution of an influencer campaign in April

The Peters win is also the first for Magnum & Co since the restructure of its leadership team in July. The move saw Carl Ratcliff join as managing partner, acting in the role alongside Carl Moggridge, who was promoted from managing director, and co-owner Katie Barclay. Agency founder and co-owner, Michelle Hampton, stepped into the role of chairperson.

Magnum & Co will deliver integrated campaigns for Peters with the goal of building brand loyalty and supporting product launches.

Head of marketing at Peters, Andrea Hamori, said Magnum & Co had a unique approach.

“We appointed the team at Magnum & Co because of their unique approach to brand communications and understanding of how to create ideas that influence culture. This, in addition to their proven track record with consumer brands, made the partnership a no-brainer. We are looking forward to creating some standout work together,” Hamori said.

Barclay said: “Lockdown this year has been bleak for many consumer categories but thankfully the extra ‘at‐home’ time brought with it an appetite for a little self-indulgence. We’re very happy to be partnering with a business like Peters, home to a raft of household favourites, to help support their many iconic and well‐loved brands.”

Magnum & Co’s clients include L’Oreal, Converse, Go Daddy, Australian Blueberries and Queensland Strawberries.


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