Peters hands PR and influencer marketing to Magnum & Co

Ice cream brand Peters has added independent agency Magnum & Co to its agency roster, working together on public relations, influencer marketing, content production and social media support.

The appointment follows the agency delivering an influencer marketing campaign for the brand in April to launch its Cadbury Cherry Ripe ice cream.

Peters has appointed Magnum & Co following the execution of an influencer campaign in April

The Peters win is also the first for Magnum & Co since the restructure of its leadership team in July. The move saw Carl Ratcliff join as managing partner, acting in the role alongside Carl Moggridge, who was promoted from managing director, and co-owner Katie Barclay. Agency founder and co-owner, Michelle Hampton, stepped into the role of chairperson.