Peters Ice Cream celebrates 50 summers of the Drumstick in Australia
Peters Ice Cream have been celebrating the 50th anniversary of the Drumstick in Australia with a ‘Celebrating 50 Summers’ campaign which honours the “classic rituals” associated with an Australian summer.
https://www.youtube.com/watch?v=SbqdOch2wJ0
The campaign from Leo Burnett Melbourne and Publicis Mojo features common experiences associated with an Australian summer including bad tan lines, backyard cricket and budgie smugglers set against a new version of ‘Ode to Joy’.
It ends with the familiar Drumstick ad ending of a large group on the beach in synchronised motion eating a Drumstick with one character changing things up to take a bite of the bottom of the cone first.
hard to turn the sound off. ouch. ouch.
It’s difficult at times to hear what’s being said.
I saw this on TV last night and couldn’t understand a word.