Peters partners with Vice to launch Double Handle Maxibon

June 13, 2019 5:48

Peters Ice Cream has partnered with Vice to produce a long-form video with comedian Aaron Gocs, promoting the release of the Double Handle Maxibon.

The seven-minute film, created by Spark Foundry, shows Gocs visiting the Peters factory, and score the coveted position of taste tester of the new Maxibon.

The campaign will be targeting 16 to 35 year old men, particularly university students and trades people.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Aaron Gocs Brittany Stella Laura Cetrola Maxibon Peters Ice Cream Spark Foundry Tom Heddon Vice

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Peters partners with Vice to launch Double Handle Maxibon

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