PEUGEOT’s red carpet play at the TV WEEK Logie Awards
Carmaker PEUGEOT will debut its new all-electric SUV on the red carpet of the TV WEEK Logie Awards in Sydney on Sunday.
The e-2008 is the brand’s first fully electric car in Australia and launches here in September, but an event partnership will mark its first official appearance.
“Today’s partnership announcement with the Logies is an exciting moment for PEUGEOT, as 2023 signals a new stage of our electrification journey in Australia at what is also the start of an exciting new chapter for the awards,” Kate Gillis, managing director of PEUGEOT Australia, said.
The Logies has returned to the Harbour City for the first time in 37 years – and to Channel Seven after it snatched broadcast rights away from Nine.
“The Logies are a thrilling and celebrated night within the Australian entertainment calendar and in alignment with our product offering, an occasion where stand-out style meets talented performance,” Gillis said.
Katie Finney, director of Seven West Media’s cross-marketing unit 7RED, said: “We are delighted to have PEUGEOT Australia join us as a sponsor for this year’s Logies.
“As we embark on a new era of Australian TV’s most prestigious and glamorous celebration, we are excited to be partnering with an equally iconic and respected brand.”
As well as its red carpet appearance, the e-2008 will also make its way to a lucky Aussie’s driveway, with Sunrise giving viewers a chance to win one in the next few days.
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