P&G boss Maile Carnegie named as new Google boss for Australia and New Zealand
New Google MD: Carnegie
Departed: Leeder
Google has appointed Procter & Gamble boss Maile Carnegie as its MD for Australia and NZ. She replaces Nick Leeder who announced his move to France in March.
Carnegie has worked for P&G for her entire career, joining the company in Sydney in a marketing role from university. She joins Google on July 15.
Google issued a statement saying:
“Google has appointed Maile Carnegie as the new Country Director for Google Australia New Zealand, beginning July 15. Maile was P&G’s Managing Director for Australia and New Zealand for the past three years, and has spent 20+ years at P&G in roles across Australia, Singapore, and the United States. She replaces Nick Leeder, who is now Country Director for Google France.”
In a profile of Carnegie in BRW two months ago, she said of her time at P&G: “In my first few years I was surrounded by extraordinary marketers who drilled into me the basics of marketing and set a very high standard on marketing fundamentals, business thinking and communication. I found this a wonderful environment to grow up in.”
Asked about leadership, she said: “Delivering short term or long-term results is easy; exceptional leaders balance and deliver both. I remind myself of this every time I am creating the strategy and action plan for a new role.
Maile joined P&G in 1992 and worked in the Australia/NZ Marketing team until 1999. She worked as a Marketing/Commercial Director in P&G’s Cincinnati head office between 1999 and 2006 . Most recently Maile was based in Singapore where she ran P&G’s largest developing market beauty care business and was GM for Asia Strategy, Marketing & Design. She holds a degree in Business Administration in Finance, Economics and Marketing from the University of Technology, Sydney, and is on the advisory board of the University of Technology, Sydney.
The appointment has been welcomed by leading media buyers OMG CEO Leigh Terry described Maile “super smart” and someone “with a depth of international experience”.
“Given what we’ve had in the past with Nick, who was also very bright but from the media owner side, I wonder if its a statement of intent Google to talk more directly to CEO and marketing directors,” said Terry.
“Carnegie absolutely has credibility given where she’s come from.”
Acting up: Pellegrino
The announcement confounds market speculation that acting MD Jason Pellegrino, the company’s sales director, would take the role.
Tim Burrowes and Nic Christensen
Linkedin
Wow, definitely an outside of the square hire, will this see an increase in digital spend across fmcgs?
User ID not verified.
Congratulations Maile!
Looks like you’re a perfect fit for the job.
User ID not verified.
Will Maile Carnegie turn Google into a good corporate citizen and base it’s Australian operations in this country rather than a tax haven so Australians may receive a fair share of tax from the millions of dollars advertising revenue Google is hoovering up from other media outlets ?
She may also think about the dreadful defamation and harassment Aussies can suffer from websites hosted by Google but which they constantly proclaim they are powerless to act upon complaints or make those defamed jump through a 1000 hoops while still accepting the advertising revenue.
User ID not verified.
Wow – an inspirational woman leader!
User ID not verified.
PatC it’s a sales role so I doubt it.
User ID not verified.
Another win for women in the workforce.
User ID not verified.
Wow! congrats!!
User ID not verified.
So will she ensure Google Australia now pay its fair share of tax? Or will Google continue its tax dodging ways under her leadership?
User ID not verified.
Fantastic to see a woman in one of Australia’s most powerful media roles.
She clearly has got there through hard work and skill. I read she gets up at 4am each morning to work so she can be home for her kids in the evening!
Will be great to see where she takes it. Big cheer, will inspire lots of others.
User ID not verified.