P&G says ‘thank you mum’ as 100 day countdown to Olympics begins
Procter & Gamble has launched a global campaign to say ‘thank you mum’ as the countdown to the London 2012 Olympic Games begins.
With 100 days until the games begin, the FMCG giant behind brands like Gillette, Pantene, Oral-B, Vicks, Fairy and Ambi Pur is running its first-ever dedicated corporate brand campaign in Australia.
The campaign celebrates mums, and particularly the mums of athletes by thanking them for doing “The best job in the world,” and is a part of P&G’s worldwide partnership with the International Olympic Committee.
The 30 and 60-second TVCs were created by the director of Babel, Amores Perros and 21 Grams, Alejandro González Iñárritu and will first air in Australia on Sunday.
