P&G turns to Gen Z to find future executives with its CEO Challenge

Five Australian students have been selected by P&G in its inaugural CEO Challenge that asked contestants to design an online marketing strategy for Gillette.

The announcement;

P&G turns to Gen Z to find future CEO

Five outstanding young Australian University students have been hand-selected by leading multi-national company P&G as potential CEO-material, and will now be flown to Singapore for further training and development.

The students competed in P&G Australia’s inaugural CEO Challenge in Sydney last week and were tasked with designing an online marketing strategy for Gillette.

Mr Vivek Gupta, Vice President and Managing Director of P&G Australia & New Zealand, said the quality of the students’ submissions was phenomenal.

“The winners designed a campaign for Gillette which cleverly combined our existing data and statistics with their own insights and experience as consumers,” Mr Gupta said.

“It was inspiring to see such fresh, dynamic ideas for our business and is a great reminder of why diversity of perspectives and backgrounds is so important for a consumer-focused company like ours.”

Ms Lily Tang, HR Leader at P&G Australia & New Zealand said “P&G is a promote-from-within company, so for us it is crucial that we recruit the best students in the market, and we spend years developing them into the future leaders of the industry.”

A total of 18 students competed in P&G Australia’s CEO Challenge from Wednesday 4th to Friday 6th July in Sydney, representing 7 Universities across the country. They received intensive training from P&G Australia’s leaders across Sales, Finance, Marketing and Consumer Insights.

This was the Australian leg of an international P&G competition and the winners will travel to Singapore later this year to compete in the regional semi-finals, with a chance to win a trip to
Cincinnati, USA for the global finals of the competition.

Winning Students:

Anderson Wong: University of New South Wales
Martina Qin: University of Sydney
Stephanie Osum: University of Queensland
Lucy Chen: University of New South Wales
Marshall Li: University of New South Wales

From a P&G media release


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