Pharma regulator opens public consultations to update its industry marketing code

The Therapeutic Goods Administration has opened public consultations on updating its advertising code.

Last revisited in 2015, the TGA is proposing a raft of changes for pharmaceutical marketers that would see changed requirements for testimonials and endorsements along with clarifying a number of areas that are unclear under the existing rules.

The rule that all advertising claims need to be valid and any information presented can be substantiated will remain, a requirement that has previously caught out Reckitt Benckiser over its Nurofen marketing.