PHD loses Tennis Australia media account to Atomic 212

July 7, 2025 10:59

Atomic 212 has won Tennis Australia’s media account following a competitive pitch, marking the end of the organisation’s relationship with incumbent PHD.

Tennis Australia is hoping to evolve its media approach, ensuring “data-led, audience-first thinking” is embedded across all touch points. It is also significantly investing in building deeper connections with fans and participants, both in Australia and around the world, according to a release.

Cedric Cornelis, chief commercial officer at Tennis Australia, said Atomic 212 matched this ambition.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.