PHD wins California Table Grape Commission
The California Table Grape Commission has appointed PHD to handle its media buying in Australia.
The Announcement:
PHD has been appointed by the California Table Grape Commission to handle the media buying.
They will work alongside their Australian representative Peter Lipson of The Lipson Partnership, who manages their promotional affairs in this country.
California Table Grapes were first granted access into the Australian market in 2002, and are available in all retail outlets including major supermarket chains, independent supermarkets, and specialist fruit retailers from early July to mid November, when Australian table grapes are out of season, or in limited supply.
Exports of California Table Grapes into Australia have been a marketing (and taste) success with the Australian consumer, with ever-increasing volumes achieved every year since market access was granted. Australia is now California grapes’ 5th largest export market.
Source: PHD press release
