PHD wins global media account for LG Electronics

LG Electronics has named PHD as its global media agency of record, which will see the Omnicom Media Group-owned network manage the media planning and buying for the electronic brand’s full portfolio in 50 markets. The agency’s appointment will come into effect in January 2020.

The market review saw PHD come up against Dentsu, U.S.-based Horizon and Denstu Aegis Network’s Carat.

Amongst the 50 markets, the appointment spans Australia, Canada, Germany, India, Italy, Mexico, Russia, Spain, UK, USA and Vietnam. LG will continue to use Korean agency HS Ad for its local activations.