PHD wins more HIG business
Media agency PHD has continued its winning run by consolidating its hold on client Hollard Insurance Group.
The announcement:
The Hollard Insurance Group has appointed PHD to look after all their SEM media accounts including Real Insurance, Real Life Insurance, Guardian Insurance, Aussie Life Insurance, and Australian Seniors Funeral Insurance.
PHD already manages paid search for Guardian Insurance in addition to offline and online display media for all brands.
Head of Search, Alex Spurzem said: “We’re glad we were able to prove ourselves and welcome the decision to consolidate Search with PHD. The team at Hollard is very savvy and we look forward to doing some great work with them including AB-Testing and Attribution Modelling.”
Source: PHD press release
