PHD’s Brittany Crowley joins UM
Media agency UM has nabbed PHD’s Brittany Crowley to take on the role of head of investment, Sydney.
Reporting to UM Sydney’s managing director, Ben McCallum, Crowley will be responsible for overseeing the agency’s investment strategies across all media and integrated partnerships. She will also join UM’s national senior leadership team.
Crowley will be expected to foster innovation for clients, leveraging her relationships across clients, partners and publishers, to enable UM to drive sustainable client growth.
“I’m thrilled to be joining Anathea, Ben, and the wider UM team to push boundaries and give rise to meaningful change for clients, teams and agency,” she said of her appointment.
Brittany Crowley
“There’s never been a more exciting time to be in media so the opportunity to lead the evolution of investment; strategy, product, innovation, transformation and evolve ‘approach to value’ for clients… bring it on!
“I’m a culture and people focused leader,” Crowley continued.
“UM’s culture drives the team’s unwavering passion, dedication, and quest to make a profound and positive impact on their clients’ businesses, I’m very excited to be a part of fostering and growing this aspect.”
Crowley joins UM after seven years at PHD, where she was a group account director, then co-head of investment. Prior to that, she spent time at Mediacom, and Bohemia Group.
“From our very first interaction I was impressed with Britt’s future-focused approach to investment, trading and our media industry,” said Anathea Ruys, chief executive at UM.
“She has a deep curiosity and focus on the strategy of investment, and I believe this is exactly what our industry and business require as we continue to adapt to our evolving economic environment.
“Britt is also a deeply human leader who cares about elevating the craft and expertise of the people around her. I am so excited to welcome her to UM and work with her.”
Her appointment is effective September 2024.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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