AKQA’s Phil Dowgierd made MD for Tribal Worldwide Sydney as Darwin Tomlinson joins as ECD



Dowgierd joins the DDB Group from AKQA where he led the global Nissan business, prior he held positions at Grand Union, Fallon and M&C Saatchi.

In a statement he said: “Over the past 16 years I have worked for four best in class agencies both in digital and above the line sectors.  I am delighted to be joining DDB Group Sydney for many professional and personal reasons.



“It is my ambition to further develop an already strong global brand and produce an outstanding business that is at the leading edge of the interface between technology and creativity. I am truly excited to be joining one of the world’s best communications networks and to be in Australia as it is one of the fastest economies in adopting mobile and tablet usage.”

Tomlinson joined DDB Sydney in 2012, leading a number of digital campaigns including TrackMyMacca’s and was a member of DDB Group’s innovation lab, Shaper.

In a statement he said: “I feel the timing is right to re-position Tribal Worldwide in Australia. Brands are at a crucial time in the development of their digital offering, as the distinction between brand and operational platform continues to blur. The digital spectrum is much wider than what to date has been coined ‘digital marketing,’ and it will be my focus to expand our offering across that spectrum.”

Prior to DDB Tomlinson was an ECD with The White Agency for two-and-a-half years.

DDB Group Australia CEO Chris Brown said: “We believe Darwin is one of the strongest ECDs in Australia at this time and feel he is the perfect talent to work alongside Phil in evolving the already strong offering of Tribal Worldwide Sydney to a new level and working within the wider group structure.

“We have significant ambitions for the Tribal Worldwide brand in Australia and this is further testament to our commitment to digital. We have invested in the digitisation of the entire Group with DDB Sydney’s multi-award winning TrackMyMaccas being a great example of recent work.”


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