Philips goes with Spider-man TV ad in Australia as part of global brand campaign

Health and technology company Philips has taken to the air for the first time in Australia with a branding campaign.

philipsFocusing on the exploits of a young window cleaner who dons a Spider-man suit to bring smiles to the faces of children in a hospital ward, the campaign has been given a global rollout and is aimed at healthcare professionals.

The work, by Ogilvy & Mather in London, will get broad Australian support and represents the first time the brand has taken to TV locally with a spot not focused on product.

Philips global head of brand advertising, Eva Barrett, said the brand had been inspired by a real life story.

“Inspired by a true story, we tell the story of a window cleaner, who dresses as Spider-man to entertain ill children,” Barrett said.

“He believes that cheering them up helps them recover faster: sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; and we wanted to celebrate it.”

The campaign runs with the tagline: “There’s always a way to make life better” and is backed by a cover of the Lennon-McCartney hit, ‘Revolution’.

As part of the rollout in Australia the campaign will also feature editorial partnerships with The Australian Financial Review and The Guardian Australia.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.