Philips goes with Spider-man TV ad in Australia as part of global brand campaign

October 3, 2016 9:38

Health and technology company Philips has taken to the air for the first time in Australia with a branding campaign.

Focusing on the exploits of a young window cleaner who dons a Spider-man suit to bring smiles to the faces of children in a hospital ward, the campaign has been given a global rollout and is aimed at healthcare professionals.

The work, by Ogilvy & Mather in London, will get broad Australian support and represents the first time the brand has taken to TV locally with a spot not focused on product.

https://www.youtube.com/watch?v=Q2N5VxTpZWQ

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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