Pink dollar and industry diversity to be covered in sessions at Mumbrella360
The most flamboyant session at Mumbrella360 is set to feature appearances from Speedo-clad male models, a DJ, the girls of Lesbians On The Loose Magazine and hot pink helium balloons as panelists discuss how marketers should target the gay demographic.
The session curated by Pink Media Group will feature this year’s The Biggest Loser winner Marg Cummins; Peter Urmson, chairman of Sydney Gay and Lesbian Mardi Gras; and Nicole Phillips, senior marketing manager at IVF Australia which has recently started targeting the gay community. The panel will be moderated by Pink Media’s Ben Mulcahy.
Meanwhile, another approach will be taken on a panel to discuss diversity in the communications industry.
The session – titled “If we don’t have diversity within a creative department how creative can we really be?” – is curated by Simone Drewry, managing director, of Mango PR. The panel will discuss diversity including gender, ethnicity and culture.
It will pose the question: “Are we reaching our creative potential when most decision makers and creative departments are still made up of middle-class, straight white men?”
Panellists are Margaret Zabel, CEO, The Communications Council; Lorraine Jokovic, CEO, LOUD Group; Troy Roderick, head of diversity and inclusion, Telstra Corporation Limited; Sheba Nandkeolyar, CEO, Multicall Connexions.
Mumbrella 360 takes place on June 6 and 7 at the Hilton Hotel in Sydney. Tickets and details are available on the Mumbrella360 website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Is it not quaint that you have no-one from a creative department on a panel talking about diversity in the creative department?
The answer is yes.
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Now is I was going to be in the country I would have attended just for this session as you can see http://macarthursmutterings.wo.....-goes-gay/ I have interest in this field, hope it goes well
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Great to see such a diverse panel discussing issues that cover such a significant market audience. I’m not so sure it’s the creative sector of the advertising industry that need to engage here as much as account managers, strategists, directors etc who spend most of their time advising the client.
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