Pitch Watch: Another ‘Mediapalooza’ pitch wraps; Guinness World Records seeks agency

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.

In this wrap up the General Mills media pitch concludes and Guinness World Records seeks a new PR and marketing agency.

general millsGeneral Mills 

Another ‘mediapalooza’ pitch has wrapped up.

Campaign in the UK is reporting the global food company which boasts brands Latina Fresh Australia, Nature Valley and Old El Paso, has appointed Mindshare to its global media planning.

The move means the $5.9m media account will remain with the incumbent locally.

General Mills is just the latest global media pitch to wrap up as brands rush to make decisions ahead of a January 1 start date.

Among the global media pitches still in play in this market are: 21st Century Fox, Johnson & Johnson, Daimler Mercedes, Sony and Lacatis Parmalat.

Screen Shot 2015-10-16 at 10.36.43 amGuinness World Records

Guinness World Records, the global authority on record breaking, is calling for proposals from Australia based agencies to manage its PR and marketing activity in the region.

The RFP is looking for agencies with an emphasis on brand and comes after the departure of longstanding representative Chris Sheedy, who left the business in August to pursue personal projects.

Nadine Causey, Guinness World Records senior vice-president, EMEA & APAC, said: “The Guinness World Records brand in Australia and New Zealand has gone from strength to strength over the past few years and Australia is currently the fourth highest country globally for record applications.

“Now, we’re looking for an agency that will further raise our profile in Australia and New Zealand and really help us take our brand to the next level.”

Agencies up for the challenge should email for the full RFP document.

Nic Christensen 


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