Pitch Watch: BWM lands first Toyota work while Frucor is pitch that ruined Christmas

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market. 

In today’s wrap up: Toyota moves Rav4 from Saatchis (account win), Frucor pitches media (new pitch).

Toyota brings in BWM Dentsu for first work
Toyota is understood to have reworked its Australian roster, giving Japanese aligned agency BWM Dentsu a brand for the first time with Rav4 being moved from Saatchi & Saatchi to the recently-acquired creative agency.

Dentsu already has an Australian alignment through its relationship with Oddfellows which handles advertising for its extensive dealer network.