Pitch Watch: Westpac leaving Mediacom; Seafolly’s new creative; Braintree gets media
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this week’s wrap up: Westpac to move from Mediacom (account move); Seafolly appoints creative agency (account move); Braintree (media account appointment).
Westpac set to move from MediaCom to ‘GroupM solution’
For the past 12 months all eyes have been on big four bank Westpac amid intense market speculation that the client was unhappy and that the account, which is MediaCom’s biggest, might pitch.
Dear old Westpac, still sharing their user data with Group M and Turbine.
How many times has this ‘Team (Insert Client Name here)’ been tried and how many times has it ended up falling apart in relatively quick order?
So three of the Big 4 banks are at GroupM? All benefitting from each other’s “value banks”….
Well done GroupM for keeping hold of the house throughout the divorce.
Also to Westpac for giving second chances to a reformed bad boy. Nice to see.
Will the new look last? Is this just a spot of lacklustre break up sex before Westpac starts dating again? Or will romance rise from the ashes like a phoenix?
Find out in 2016…
It’s not nice calling Ogilvy your first ever Australian Agency after parting ways with the Monkeys.
I liked the film they shot for you and didn’t they do several campaigns on exotic locations as well?
@Tony Kent – 2, not 3