Pitch Watch: Tennis Australia changes media agency; Racing Victoria appoints creative
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this week’s wrap-up: Tennis Australia appoints media agency (account move) and Racing Victoria (appoints creative agency).
Tennis Australia appoints new media agency
Tennis Australia has moved its media buying from Vizeum to Zenith following a competitive tender process.
The account move sees media buying for campaigns for the Australian Open, Emirates Australian Open Series – including Brisbane International, presented by Suncorp, Hopman Cup (Perth) and Apia International Sydney, along with the ANZ Tennis Hot Shots program.
“Zenith demonstrated a strong strategic and creative approach and a thorough understanding of our business objectives and growth focus. They also presented a solid client service culture,” said Darren Pearce, director of media for Tennis Australia.
According to Nielsen the account is worth $3m.
Zenith managing director – Melbourne, Nickie Scriven, said she was excited about the win.
“We are thrilled to be working with the team at Tennis Australia and their iconic Australian brands and world-class events. Throughout the pitch process our teams really connected with great chemistry and energy. We look forward to a successful, prosperous and long-term partnership,” said Scriven.
Racing Victoria appoints creative agency
Racing Victoria has appointed creative services business Kojo to be its creative agency across all media channels for the 2016 Spring Racing Carnival.
The appointment comes after a 12-month partnership where Kojo was engaged to develop the content and social strategy for the 2015 Spring Racing Carnival and the 2016 Relaxed Racing campaign.
Sarah Stewart, marketing manager for Racing Victoria, said the agency had a “different approach” which lead to it being appointed.
“This year we have taken a different approach by bringing Kojo on board to further develop our customer-led strategy, including creative design and execution across all mediums with an increased focus on digital channels.
“This integrated approach will ensure a bold and imaginative strategy is reflected across the entire customer journey, maximising our audience’s engagement in the Spring Racing Carnival, the highlight of Australia’s sporting, social and fashion calendar.
“The appointment follows on from the success of Kojo’s strategic approach, the quality of the team’s work and ability to bring the Spring Racing Carnival’s unique stories to life,” said Ms Stewart.
The Spring Racing Carnival officially launches on September 1 and includes 45 feature race days across Victorian city and country racecourses concluding with the Ballarat Cup on November 19.
