Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell
Some brands are producing unethical ads in order to capitalise on consumer fear around COVID-19, advertising lecturer Kelly Choong argues in this crossposting from The Conversation.
Pete Evans came under fire again last week for fobbing off a $15,000 machine touted to treat multiple ailments, including coronavirus. The BioCharger NG, according to Evans’s website, is a “hybrid subtle energy revitalisation platform that works to optimise your health, wellness and athletic performance”.
He posted to his 231,000 Instagram followers the machine contains thousands of different “recipes” of light and sound, which can counteract viruses, including a couple of “recipes” against COVID-19. What are Evans’ credentials again, you ask? He’s a celebrity chef.
Screenshot/peteevans.com
Agree with Kelly ?
And how business conduct themselves Now will be remembered when this is all said and done – reputation is on the line