Pizza Hut appoints Host as lead creative agency following pitch
Pizza Hut has appointed Host as its lead creative agency following a competitive pitch which saw a total of 12 agencies fight it out for the account, Mumbrella can reveal.
Host will provide Pizza Hut’s creative strategy and development, taking over from incumbent M&C Saatchi Sydney after eight years after the agency declined to repitch for the business.
Pizza Hut head of marketing and innovation Fatima Syed said: “After conducting a comprehensive review, we are delighted to have selected Host as our lead creative agency. We selected Host because of their ability to address our changing business needs which we believe will enhance our marketing strategy for 2015.
Congratulations guys!
How many hundreds if not thousands of hours were wasted both client and agency side in a 12 way pitch? What a joke.
Good on ya M & C for declining to pitch.
12 agencies pitching, what a raffle, obviously the client didn’t know what they were looking for!
Pizza Rut would be more accurate.
Um take a look at what and how people are eating chaps.
a raffle indeed…12 agencies pitching is a joke, but congrats to HOST for finally winning won…they’ve been coming 2nd regularly, so good to see them get this win. M&C don’t need PH, they’re too busy counting all their $$ from Lexus, NRMA joining the roster
Pizza who? I cannot remember the last piece of marketing these guys did let alone where a store even exists.
Such a tired brand, need big overhaul, rebrand!