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Pizza Hut predicts online sales bonanza as TV push kicks off to promote Visa Checkout deal

Pizza Hut has predicted its online sales will rise “significantly”, particularly through mobile phones, after an agreement that will enable consumers to pay using Visa’s automated system, Visa Checkout.

The two companies have collaborated on a new 15-second TV spot to promote the partnership that will run across all major capital cities until early June.

Visa’s creative agency Clemenger BBDO Sydney developed the ads, with “input” from Pizza Hut, who stressed Host remains its agency of record.

The ad shows a dad proudly showing off a sofa extension he has built, using time he saved by using Visa Checkout to order from Pizza Hut.

Visa Checkout enables consumers to create an account which avoids the need to enter credit card details every time they make an online order.

Pizza Hut Australia head of marketing and innovation, Fatima Syed, said the brand has invested heavily in digital projects, including recent upgrades to its online and mobile sites and apps for iPhone and Android.

The addition of Visa Checkout will further accelerate its online service, she said, predicting it will be well received by the pizza-buying public.

“We anticipate the number of online sales transactions to significantly increase before the end of 2015 as more customers defer to online,” Syed said. “The Visa Checkout partnership is another step forward in offering a greater digital experience to consolidate this growth.”

She added it will create a speed advantage over rivals after claiming Pizza Hut has become the first quick service restaurant (QSR) to offer the payment option.

Currently 40 per cent of Pizza Hut sales are generated online.

Visa Checkout Asia Pacific head Greg Storey said QSR’s need to make payment options easier for their customers, particularly for mobile use.

“Using Visa Checkout saves time by eliminating the hassle of filling out forms,” he said.

Steve Jones

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