P&O Cruises Australia brand to fold

June 4, 2024 1:01

The P&O Cruises Australia brand is set to fold its local operations next year.

In a statement released on Tuesday, it was revealed that the iconic 90-year-old cruise line will fold into Carnival Cruise Line from March, 2025.

Josh Weinstein, CEO of Carnival Corporation & plc, said the move has been made to leverage its scale “in an even more meaningful way by absorbing an entire brand into the world’s most popular cruise line”.

“P&O Cruises Australia is a storied brand with an amazing team, and we are extremely proud of everything we have accomplished together in Australia and the broader region,” Weinstein said.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Neil Griffiths

Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.

Topics

Carnival Cruise Line Josh Weinstein P&O Australia

3 COMMENTS

bad 4 Jun 24

it was a bad ad but I didnt think it was bad enough to kill the entire brand.

2 Likes

User ID not verified.

Hi 5 Jun 24

I wonder if the staff on P&O were employed by the Australian entity and the employees of Carnival are employed by a foreign entity?

User ID not verified.

Anonymous 5 Jun 24

We all know that when one entity folds in a competitive (usually smaller) entity, competition reduces and in this case gets dominance and “almost 60% of the market”.

So ask yourself, when was the last time you saw amalgamation with market dominance reducing prices for the customer. No, not me either.

User ID not verified.