Podcast Ranker: ARN and SCA battle for podcast supremacy heats up
Hamish and Andy was once again the most popular podcast in Australia last month, according to Triton Digital’s Australian Podcast Ranker.
The top three podcasts and the top three publishers were unchanged from last month.
SCA’s Hamish and Andy drew 2.1 million downloads for the month, and 946,377 unique listeners. Second-place Casefile, published through Audioboom (with sales by ARN), actually drew more downloads for the month, but sat almost 200,000 unique listeners below Hamish and Andy. Mamamia Out Loud placed third with almost 600,000 downloads.
The Imperfects, Ryan Shelton’s conversational podcast with a lean towards mental health, and The Kyle and Jackie O Show also performed well for ARN, at fourth and fifth, respectively.
LiSTNR published the most podcasts in the top 50, with 11, compared to ARN’s six.
However, reduce that list to just the top 10, and things get a lot closer, with LiSTNR taking out the top spot, and then not appearing again until number 18 (It’s A Lot with Abbie Chatfield). ARN/iHeart publish four of the top 10 podcasts.
The top three publishers remained the same for July: with ARN/iHeart on top, LiSTNR (SCA) at #2, and Audioboom at #3.
ARN shows delivered 4.35 million unique listeners for the month, against LiSTNR’s 3.64 million – however cleared some ten million more downloads: 21,072,449 versus 11,101,278.
Perhaps more importantly during a period where financials are in focus, SCA are the top sales representative heading into the new financial year, handling its own LiSTNR network, plus Schwartz Media, SiriusXM, NBCUniversal, audiochuck, Wondery, and more.
ARN sit in second place, mostly due to its own stable of shows through iHeart, and its role selling advertising for Audioboom’s Casefile. Nova Entertainment is third.
As reported yesterday, podcast advertising in Australia was up 64% year-on-year during the June quarter – a bright spot in an otherwise challenging climate.
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