As SXSW begins to wind down, Mumbrella editor Alex Hayes dissects some of the key themes and topics covered at the conference, held in Austin, Texas in a special Mumbrella podcast.
The Panel: Keep Left CEO Caroline Catterall; Bohemia data and attribution director Steve Wright; Chello founding partner Lindsay Rogers; The Works creative partner Douglas Nicol; Streaker founder, James Bush
Topics: Virtual reality, artificial intelligence, Barack Obama on innovation, and what has inspired them.
0 – 7:55 – Virtual reality: “The fact that 27% of people feel sick after 16 minutes is a real issue and that’s a real issue of the technology” – The Works creative partner Douglas Nicol
7:56 – 16:07 – Artificial intelligence: “Everybody was fearful AI was going to take jobs, but everyone is talking about how it’s going to augment jobs” – Bohemia data and attribution director Steve Wright
16:08 – 20:05 – Under Armour and data: “There needs to be trade-off between the consumer and the company and it needs to be stated and upfront” – Bohemia data and attribution director Steve Wright
Related: ‘Let someone else lose’: Under Armour founder pours scorn on start-up ‘fail fast’ mentality
20:06 – 27:01 – Obama on innovation: “It was an interesting point around him bringing in experts from Facebook and Google, he had quite a strong message on getting the best people in a room together” – Chello founding partner Lindsay Rogers
“He’s an amazing storyteller, an amazing speaker, but he recognises and understands that it’s often not government to be telling stories and influencing people” – Keep Left CEO Caroline Catterall
Related: Barack Obama calls on digital media to find ways to help people re-engage with democracy
27:02 – 27:38 – Election tactics: “The cleverest thing I’ve seen is the Trump blocker. We’ve heard a lot about ad-blocking but there is a Trump blocker, which guarantees to filter out 90% of all images and words from Donald Trump on your social life” – The Works creative partner Douglas Nicol
27:39 – finish – What will we be hearing more about?: “There is a company called White Ninja who are creating high-end production for Vine” – Bohemia data and attribution director Steve Wright
“There was some interesting things – the connected cars: Visa have put payment systems into cars which means your car can now auto top-up your parking meter” – Chello founding partner Lindsay Rogers
“I saw an app that I’ve been using called Anchor, it’s like Twitter with audio. I thought it’s an interesting, different approach. Audio is certainly unexplored, there’s some potential” – The Works creative partner Douglas Nicol
“This particular company they can make your floorplan pop from 2D to virtual reality, you can actually go into the home and walk through it. It allows buyers to go in and experience what it would be like to live in that home.” – Keep Left CEO Caroline Catterall
“The robot stuff was the favourite stuff for me. The key themes for me were around VR and wearable tech” – Streaker founder James Bush