Podravka appoints Murmur to creative and social account

FMCG company, Podravka, has appointed Sydney-based agency Murmur to its creative and social account.

The announcement:

Sydney-based agency Murmur has been appointed as the creative & social agency for International FMCG company, Podravka, and their flagship brand Vegeta.

The European-Headquartered company Podravka, has selected Murmur to manage their strategy & creative duties for the Australian market, specifically for their leading consumer brand – Vegeta.

The fast-growing Sydney independent that started in London and moved to Australian shores in 2016, will become the lead agency for Vegeta across Australia and New Zealand, developing cross channel brand and retail campaigns.

Podravka joins a growing list of clients at Murmur including Bathurst Regional Council, BLAQ, Nando’s, Sydney Junior Rugby Union, and O Cosmedics who have all joined Murmur in the last six months.

Dave Levett, Founder and General Manager of Murmur said: “It’s exciting to be working with such an iconic European brand, here in Australia. Having been to Croatia, I know Vegeta has an incredible story to tell, and I’m looking forward to helping Ivan and the team continue to tell that story here in Australia.”

Ivan Hudaly, Managing Director of Podravaka International for Australia, and New Zealand added: “We are excited to work with a company that specialises in social and digital media, and believe that “Vegeta” will benefit significantly due to the focus and the expertise that Murmur will bring to our brand.”

Murmur is tasked with strategic and creative duties for Podravka’s portfoilo of 23 brands, including Vegeta.


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