Poem hires new creative director as Jessica Cluff departs

April 10, 2025 9:51

Earned creative agency Poem has announced some senior leadership changes, including the appointment of a new creative director after Jessica Cluff departed.

Cluff had been with Poem since August 2023, having joined to lead the agency’s creative offering. She finished up with the agency last week, and will be taking some time off before announcing her next move.

Rob Lowe, co-founder of the agency, said she helped Poem do “some of its best ever work” over the past two years.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.