Poh Ling Yeow named new Northern Territory ambassador
Beloved Australian cook, author, artist, and TV personality, Poh Ling Yeow, will spotlight everything the Northern Territory has to offer, as its newest ambassador.
Aiming to inspire Australians to discover a holiday that’s “different in every sense”, Yeow has undertaken a trip to the Northern Territory to explore its natural beauty, cultures, food scene, and artistic heritage, which will be brought to life via a robust social media strategy.
Picture: Toby Zerna/Tourism Northern Territory
Her adventure took her through the Top End, to iconic destinations such as Litchfield National Park, and the capital city Darwin. She also visited the Red Centre, where she discovered Alice Springs (Mparntwe), Hermannsburg (Ntaria), Ormiston Gorge, Ellery Creek Big Hole, Rainbow Valley Conservation Reserve, and the Uluru-Kata Tjuṯa National Park.
“As someone who adores travel, learning, and finding inspiration in new places, the NT is a dream destination,” Yeow said.
“From the breathtaking Top End to the awe-inspiring Red Centre, I’ve fallen in love with it all – and I couldn’t be prouder to showcase everything this extraordinary place has to offer!”
Tourism NT’s chief marketing officer, Tony Quarmby, added: “Poh’s passion for food, art, culture, the outdoors and exploration perfectly capture the essence of the Territory. Everywhere she went, she connected effortlessly with visitors and locals alike, with fans from Australia and around the world flocking to meet her.
“Poh’s genuine warmth, authenticity and deep connection to the landscapes and stories of the Territory make her the perfect inspiration for others to explore our incredible destination.”
Audiences will be giving a front-row seat to the magic of the Northern Territory, and will be encouraged to consider it for their next holiday, when the campaign is launched on social media.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Northern Territory
Poh Ling Yeow
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Tourism NT
Why?
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How can you have an ambassador that doesn’t live in the NT. She visited the same places everyone sees. Surely she is not paid by the territory taxpayers
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