Polarity Consultants wins Soda Stream
Carbonated drink brand Soda Stream has appointed Polarity Consultants to its PR account.
The announcement:
Melbourne-based PR agency, Polarity Consultants, has won a competitive pitch for the SodaStream Australia business. Polarity Consultants will execute a complementary marketing communications plan which will comprise traditional media based activities; social media components; cause related marketing; event sponsorship and product sampling.
Daniel Coleman, Marketing Manager for SodaStream said, “We are delighted to welcome Polarity as part of our team. Their wealth of experience in communicating with our target market set them apart from the other companies in what was an extremely competitive pitch process. We look forward to doing some exciting things throughout the year and to building a long and successful partnership”.
SodaStream is a fantastic addition to Polarity Consultants’ existing portfolio which includes Katnook Estate, Katnook Founder’s Block & Deakin Estate wines; Cadbury Pty Ltd; Country Life; Sunlight and Huggie, amongst many other popular FMCG brands.
Source: Polarity Consultants press release
HOLY CRAP! They still make Soda Streams? I had no idea! Awesome. (Also… No wonder they were looking for someone new for PR, I seriously thought soda streams vanished more than a decade ago!)
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Polarity is no-doubt one of most mature and professional PR agencies in Australia. Wise decision from Soda-Stream. Good luck!
@lucio_ribeiro
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