Polkadot Communications wins pitch for pet care brand Frontline
Polkadot Communications has won the Australian PR account for pet care brand Frontline.
The appointment follows a competitive pitch process.
“We are delighted to work with Frontline, a brand with a 20-year heritage in the Australian market and who is trusted by Australian pet owners,” said GM Anna MacIntosh.
“Our work will tap into the wonderful obsession Australians have with pets, and we will use purpose-driven communication to turn this obsession into ownership by promoting the incredible cause of Pet Rescue and animal adoption.”
Recently, Polkadot won the account for beauty retailer Look Fantastic. Its client roster also includes: Hostelworld, The Empire State Building, Sydney Harbour Federation Trust, Palmer’s, P.volve, Fry Family Foods, The Fitness Show, Athena Home Loans, PagerDuty, Tasman Eco, Swirlit, Mulia Resort and Villas, CreativeCubes.co, Larsen Jewellery, Matific, and pro-bono client Ronald McDonald House Charities.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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