Popai appoints Carla Bridge as general manager

Marketing and retail industry association Popai has named Carla Bridge as its new general manager.

Bridge worked previously as head of media, marketing and communications at the Australian Retailers Association, and managing editor at Inside Retail. She replaces Lee McClymont and will begin the role on October 3.

Carla Bridge

Bridge was previously managing editor at Inside Retail magazine

Janet Bailey, chairman at Popai said Bridge would help the association’s shift as an end-to-end retail marketing and experience association.

“Popai has undergone significant change, as has the whole of retail,” said Bailey.

“As an industry body, we now represent end-to-end retail marketing and experience, wherever that experience may be – in-store, online, or at any touchpoint, anywhere.

“[Bridge] has a unique perspective on this evolution… Our membership will benefit greatly from her passion for sharing global and Australian best practice through online industry intelligence, events, awards, education, and networking,” said Bailey.

Outgoing general manager McClymont will stay in the association, taking up a new role in the Popai board of directors.

“We sincerely thank Lee for the strong leadership and passion she has shown during her tenure as general manager,” said Bailey. “In collaboration with the board, Lee has completely modernised the association’s operations and industry voice, and we look forward to her continued contribution on the board of directors.”


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