Popai appoints Carla Bridge as general manager

Marketing and retail industry association Popai has named Carla Bridge as its new general manager.

Bridge worked previously as head of media, marketing and communications at the Australian Retailers Association, and managing editor at Inside Retail. She replaces Lee McClymont and will begin the role on October 3.

Bridge was previously managing editor at Inside Retail magazine

Janet Bailey, chairman at Popai said Bridge would help the association’s shift as an end-to-end retail marketing and experience association.