Porter Novelli expands Sydney team, welcomes new clients
Clemenger Group’s Porter Novelli has welcomed new and returning team members to its Sydney office, as well as four new clients, continuing its intent to strengthen and build out the NSW team.
Tayla Woods joins as a consultant after a seven-year career in broadcast news.
She comes from Sky News Australia, where she spent a year and a half as a senior producer, programs. Prior to that, Woods spent nearly five years at Nine in various producer positions, including executive producer for Nine’s Morning and Afternoon News, Today Show and Weekend Today.
Strengthening the team, senior consultant Lauren Atallah returns to the agency from parental leave.
(L-R): Lauren Atallah, Tayla Woods, Victoria Fruean
She joined the agency in late 2022, after a number of media advisory stints for various politicians and ministers.
Chief executive of the agency, Rhys Ryan, said the team’s experience and expertise is reflected in its recent growth and the value it can offer clients.
“Our team of communications and media specialists has experience in news and journalism, government, consumer brands, corporate communications and everything in between,” he explained.
“This breadth of experience and capabilities only further bolsters our ability to offer smart, strategic and innovative solutions to our clients’ challenges.”
Porter Novelli has also recently welcomed four new clients in UNSW Science, Amazon Australia, ESR Australia and the NSW Electoral Commission.
The growth comes a few months after the agency appointed a Sydney general manager in Victoria Fruean.
Fruean, who joined mid-2023 as the Sydney client partner lead from Thrive PR, said in February: “Since joining Porter Novelli last year, I have been impressed by the smarts of our people and clients, the breadth and depth of work that we do, and our approach to developing talent. I’m grateful for the opportunities that I’ve already had in my time here and excited for more meaningful work and success with the Sydney team and our clients this year.”
The agency has also recently promoted Lauren Clancy to client partner – technology and cyber, and Cal Easton to strategy and digital lead.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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