Porter Novelli unveils new logo

PR agency Porter Novelli has re-branded with a new logo.  

The announcement:

Sydney, AUSTRALIA – Porter Novelli Australia has entered an exciting phase in the company’s history with a powerful new look as part of a global rebrand.

A new logo and corporate identity spearhead the worldwide Porter Novelli initiative, which took effect in Australia this month. The concepts of ‘Transformation’, ‘Intelligence’ and ‘Industry Leadership’, which are central to the company’s renewed philosophy, are reflected not only in the new identity but also in PN’s business approach.

The new logo – a bold orange forward-facing transformer symbol – represents Porter Novelli pointing towards the new and its goal of demonstrating strong leadership in the industry.

Tim Parker, Chairman, Porter Novelli Australia, says: “Our rebranding is more than just our new logo; it represents the products and services we offer. Porter Novelli is in the business of uncovering intelligent, industry-leading human insights, which enable us to inform and transform the opinions, beliefs and, ultimately, the behaviour of our clients’ most valued targets.”

Porter Novelli is a global public relations leader and has been a pioneer in the industry for over 35 years. It brings the same innovation and expertise to the management of its own brand as it does to those of its clients.

With offices located in Sydney and Melbourne and consultants in all major capital cities, Porter Novelli’s client roster includes the Australian Egg Corporation, BDO, Bupa Australia, Coles, Corporate Express, Diageo, Johnson & Johnson Medical, Just Group, MYOB, New Balance, PepsiCo, Walt Disney Studios Home Entertainment, Vaalia Yoghurt and Visa.

Source: Porter Novelli press release


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