A campaign has been launched featuring a future-gazing portrait of an indigenous Australian Prime Minister.
The Australian Indigenous Education Fund (AIEF) launched the campaign – aiming to raise raise $100 million to educate 7,000 Aboriginal students _ in two near full page ads in The Australian today, and the cause also captured a front page picture story on the cause.
Archibald Prize finalist Mathew Lyn painted the portrait featured in the first ad with the line ‘This will never happen’.
On the following page another ad of the same size states, ‘We say it can’, and includes details of the AIEF’s track record.
It followed a teaser campaign in The Weekend Australian which featured the portrait and encouraged people to discuss the issue on Twitter with the hashtag #IndigenousPM.
The campaign developed by Host Sydney and The Glue Society, and launched by PR agency One Green Bean, emerged as Newspoll research revealed two thirds of Australians believe they will not see an Indigenous Prime Minister in their lifetime.
Laura Aldington, Managing Director at Host Sydney said in a press release: “It’s been a great pleasure for both Host and One Green Bean to provide our support to this campaign, raising awareness of the excellent work AIEF are doing to make the possibility of our first Indigenous Prime Minister that much closer to becoming a reality.”
Pete Baker at The Glue Society added: “Having met some of the students who are already benefitting from The AIEF’s program, it inspired us to realise what the true end potential could be. It actually could be nation changing.”