Positively Wellington Tourism use The Voice’s Darren McMullen to promote the city
Positively Wellington Tourism has recruited The Voice host Darren McMullen to promote that “Wellington Has Things” in a branded en tertainment video.
McMullen was invited to the NZ city “in a bid to dispel a variety of misconceptions Australians have about the city” and to highlight the proximity of the city as just a three-hour flight from most major Australian airports.
The piece of content created from McMullen’s visit to Wellington sees him arrive at the airport before journeying throughout the city showcasing what’s good about it.
The video is complemented with a website.
Credits:
- Brand: Positively Wellington Tourism
- Film production: Stem Creative
- PR: One Green Bean
- Media buy: UM
- Talent: Darren McMullen
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Cant understand him on the Voice…..so what chance does Wellington have???
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@Big Guy target audience is above average people, you can relax
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Well done, it’s different – I love it.
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…whispering winds of possibility…..???….howling gales of pissing rain on me morelike
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