Positively Wellington Tourism use The Voice’s Darren McMullen to promote the city

Positively Wellington Tourism has recruited The Voice host Darren McMullen to promote that “Wellington Has Things” in a branded en tertainment video.

McMullen was invited to the NZ city “in a bid to dispel a variety of misconceptions Australians have about the city” and to highlight the proximity of the city as just a three-hour flight from most major Australian airports.

The piece of content created from McMullen’s visit to Wellington sees him arrive at the airport before journeying throughout the city showcasing what’s good about it.

The video is complemented with a website.

  • Brand: Positively Wellington Tourism
  • Film production: Stem Creative
  • PR: One Green Bean
  • Media buy: UM
  • Talent: Darren McMullen

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