F.Y.I.

Pounce Agency unveils rebrand, opens Malaysia office

Pounce Marketing has rebranded to Pounce Agency to reflect its full-service offering, as it opens a new office in Malaysia.

The announcement:

Pounce Agency, formerly Pounce Marketing, announces its rebrand as a full-service agency focussed on delivering bold and provocative marketing that is as effective as it is beautiful.

With strong growth in clients across Europe, ANZ and Asia, the agency is now able to support Asia-based clients more effectively with the opening of a new location in Kuala Lumpur, Malaysia.

Pounce Agency’s rebrand has a renewed focus on rethinking the customer’s agency experience. Sim Kaur, Pounce Agency’s founder, believes it’s time to flip the script.

“Our rebrand reflects our change in focus,” says Kaur. “It’s not about creating amazing work to impress people, it’s about delivering impact and getting the results our clients deserve. Sometimes that means asking the hard questions and pushing boundaries, but if we want great results, then we have to do it.”

Kaur describes Pounce’s unique approach as equal parts left-side logic and right-side inspiration. Coupled with seasoned strategic and marketing skills, digital credentials and expertise across technology and creative design, the agency is acting on its commitment to changing the client experience of marketing.

“We talk a lot about making great happen,” Kaur continues. “As marketers and creatives, we can’t define great. But if we connect with innovators, collaborate with disruptors and surf the trends, we can find that sweet spot and define what GREAT is with our clients.”

The rebrand includes the expansion of capability and services with a diverse mix of designers, sound producers, animators, writers, and game and app developers spearheading project development. The expanded capability now encompasses creative design, digital marketing, SEM and SEO, website design, branding and more.

Source: Pounce Agency

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