F.Y.I.

Powerade celebrates new formula with ‘5K for $5K’ challenge to reward Aussie runners

June 2, 2025 12:02

Powerade has unveiled its new ‘Next Gen Electrolyte Blend’ and is celebrating by giving Australians the chance to turn their personal best 5km run into $5,000 through a fitness challenge.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Kate Miller Powerade

Latest

Two strong hearts: SCA baits ARN with new Heart Network

ARN makes key appointments ahead of upfront

Who Gives A Crap moves global marketing team to Australia

The data miners take an L

'Alive, connected and unscripted': Why brands must become the patrons of live experience

Powerade celebrates new formula with ‘5K for $5K’ challenge to reward Aussie runners

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE