Powerade releases new ‘Powerade Pineapple Storm ION4 + Coconut Water’ flavour

Powerade has released a new flavour, Powerade Pineapple Storm ION4 + Coconut Water.

The announcement:

POWERADE drives innovation in the sports drink category with launch of POWERADE Pineapple Storm ION4 + Coconut Water

Australia, 13 March 2018: Coca-Cola South Pacific has today announced the launch of a new flavour to the POWERADE ION4 range, as the company and brand continue to ramp up their focus on innovation. POWERADE Pineapple Storm ION4 + Coconut Water forms part of the brand’s strategy to continue to drive innovation in the hydration and sport drinks portfolio.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.