PR agency Agent 99 adds four new clients to its list

PR agency Agent 99 has added four clients to its list, including Westward Whiskey and GAP Drinks’ Greenall’s Gin.

Sharon Zeev Poole, founder and director of Agent 99, said: “It’s a really great testament to our team that we have been able to start the new decade on such an excellent note. We’ve been highly focused on growing our two expert areas, and these wins really reflect our strengths here.”

Agent 99 has been working on Greenhall’s Gin’s summer campaign

The agency has been working on the summer campaign for Greenall’s Gin, including the promotion of its new Wild Berry Pink Gin. It will be executing a PR campaign for the gin label at the American Express Open-Air Cinema, including the involvement of influencers.

GAP Drinks’ marketing manager, Nicole Moore, said: “Sharon and the Agent 99 team are incredibly experienced and passionate about the drinks market and we are very excited to partner with them to bring Greenall’s no added sugar, pink gin alternative to the right audiences.”

Meanwhile, Agent 99 will be supporting Westward Whiskey in all PR and marketing efforts in 2020. The agency will also oversee the launch of new varieties into the Australian market and influencer outreach ventures for the brand.

The brand has also added two new authors to the list of thought leaders it represents, Dr Adam Fraser and Rachael Robertson.

Agent 99 will be undertaking a campaign to promote Fraser and his upcoming book ‘Strive: Embracing the Gift of the Struggle’.

For Robertson, the agency will be hosting the book launch party for her second title ‘Respect Trumps Harmony’, providing digital marketing support for the book on social media and seeking out ambassador roles for Robertson.

Robertson said: “Sharon and the team executed a fantastic result for my previous book launch, and I have absolute confidence the Agent 99 team will deliver once again.”

Last year, Agency 99 retained the communications account for stationary brand Collins Debden, the PR accounts for TVSN and CASA Systems and Materials, and completed event work for BBC Global News.


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