PR agency AWA secures Minor Hotel Group, the Italian National Tourist Board

Independent PR agency Anne Wild & Associates (AWA) has acquired two new major travel accounts – Minor Hotels and the Italian National Tourist Board – and several others as its travel division expands.

Anna Caswell

The announcement:

Independent public relations and communications agency Anne Wild & Associates (AWA) has secured two new major travel accounts – Minor Hotels and the Italian National Tourist Board – and been reappointed by several others as its Travel & Lifestyle division continues to grow.

Commenting on the new appointments, AWA managing director, Anne Wild, said: “Travel has always been an area of expertise for AWA, and we’re thrilled to be expanding our portfolio to continue to support the industry after a difficult couple of years. From Italy and the Greek islands to spectacular cruise ports and hotels and resorts in Australian capital cities and regional locations, we cannot wait to work side-by-side with our clients as travel ramps up and people book the long-awaited family get-togethers, milestone trips and bucket-list adventures they’ve been planning since early 2020.”

Minor Hotels

Following a comprehensive pitch process, AWA has been appointed by Minor Hotels to represent its Australian and New Zealand properties across three brands: Oaks Hotels, Resorts & Suites, Avani Hotels & Resorts and Elysia Wellness Retreat in the Hunter Valley. With a remit to build brand awareness and drive bookings across Minor Hotels’ extensive portfolio, AWA’s responsibilities will include media relations, influencer and partnership management and creative ideation.

“We are really looking forward to working with the like-minded, hands-on team at Minor Hotels to leverage the latest domestic travel trends and promote locations ranging from cosmopolitan capital cities to destinations of spectacular natural beauty such as Cairns, Broome, Darwin, the Sunshine Coast and Queenstown, as well as regional favourites like Port Stephens and Hervey Bay,” said Ms Wild.

Italian National Tourist Board

Another significant new addition to AWA’s Travel & Lifestyle division is the Italian National Tourist Board, which selected the agency as its local media relations partner following a competitive tender.

“Italy has long been a dream destination for Australian travellers, and pent-up demand for Italian holidays has never been higher,” said Anna Caswell, head of AWA’s travel & lifestyle division. “From iconic and historic destinations such as Rome, Florence and the Amalfi Coast to less discovered gems in the Italian countryside, rural villages or idyllic islands, we cannot wait to share Italy’s many flavours, festivals and authentic experiences with the local market.”

Norwegian Cruise Line (NCL)

With the resumption of cruise well and truly underway, AWA has been re-appointed by long-term client Norwegian Cruise Line. “AWA has worked alongside NCL since its first foray into the local market, and we are delighted to have been part of the brand’s continued success in Australia and New Zealand,” said Ms Wild. “With the inaugural local season for Norwegian Spirit commencing in December and record-breaking bookings for the first of NCL’s new Prima class of ships, Norwegian Prima, which sets sail in August, 2022 is shaping up to be NCL’s best year yet and we are honoured to continue working with one of the most innovative brands in the cruise sector.”

Myconian Collection

With the Greek islands’ summer season about to commence, AWA has been reappointed by the Myconian Collection to promote its exclusive portfolio of 11 luxury properties in Mykonos – one of the world’s hottest travel destinations – including new properties O by Myconian Collection and Panoptis Escape. “We see a genuine synergy between the family values and personalised service for which Myconian Collection is famous, and AWA’s hands-on approach to servicing our clients, and we are looking forward to sharing this luxury boutique hotel collection with discerning Australian travellers,” said Ms Caswell.

Lake Macquarie Tourism

With the popularity of regional travel showing no sign of waning, Lake Macquarie Tourism has re-engaged AWA to coordinate its media relations program to highlight the area’s diverse destinations and attractions – from beaches, lakes and mountains to culture, adventure, and family-friendly activities. “The pandemic has prompted many Australians to explore regional travel destinations which offer a wide range of accommodation and activity options for all ages, interests and budgets, and we are eager to use this opportunity to promote Lake Macquarie to a new audience,” said Ms Caswell.

Source: Anne Wild & Associates Pty Ltd


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